Powering Aftermarket Growth: The Digital Imperative
The automotive aftermarket industry is on the brink of a digital revolution. With technology reshaping consumer behaviour and market dynamics, businesses that once thrived solely on offline networks are now realising the transformative power of going digital. For leading players like Uno Minda , this shift is not just an opportunity—it’s an imperative to sustain and accelerate growth in a connected, competitive world. The Changing Landscape of the Automotive Aftermarket The rise of automotive e-commerce has changed how customers discover, compare, and purchase car parts. From replacement headlights to performance accessories, everything is now just a few clicks away. This shift has expanded the playing field, giving customers the freedom to explore a wider range of online car parts while demanding faster delivery, transparent pricing, and trusted quality. For the aftermarket, this means one thing: digital transformation is no longer optional—it’s the foundation of future...